Saturday 6 April 2013

Dundrum Town Centre hosts 'Runway Rules' S/S 2013!

Are you looking for something fabulous to do today and to tomorrow? This weekend, Saturday 6th and Sunday 7th April, Dundrum Town Centre, Ireland’s premier  retail destination, will host 'Runway Rules' – a weekend of Spring Summer Fashion! At 'Runway Rules', Dundrum Town Centre will be showcasing the latest trends for Sping Summer 2013 with three fashion shows per day in the 'Runway Rules' HQ on level 2 next to House of Fraser. Here, well known radio and TV presenter Sean Munsanje will talk 'Runway Rules' attendees through looks selected by Off the Rails stylist extraordinaire Colm Corrigan. Colm’s selection will feature key looks for the season and ensure shoppers get his top tips and fashion rules to create the perfect Spring Summer wardrobe no matter what your height, size or budget. The season’s hair and makeup trends will be highlighted by Toni & Guy and Benefit.



Colm Corrigan has shared with us his 'Runway Rules':

Floral Splash -  As always Floral is huge this season.  But we are not talking old school Sunday florals, these floral prints are in vibrant punchy colours and intricate motifs which cascade down dresses, skirts and trousers.  But it’s not just flowers on display; garden critters litter the fashion landscape, from snakeskin to bird motifs. So take a risk on one of the most traditional spring trends in fashion; don't be afraid to go head to toe, or chose one statement pieces and pair it with a block color.


Get Graphic-  A Kaleidoscope of everyday print, from candy stripe to tribal, get in touch with your untapped subconscious and start mixing things up. Yes! clash your prints: dots to stripes, tribal to check it’s gone a little psychedelic.  The trick is try out two prints you like, then add a basic element like denim to soften the look. Ditch your inner wallflower, because this trend is loud.  

Monochrome - Don’t worry if colourful prints are not your thing. Black and white pairings dominated the runways.  But this trend is anything but boring; in fact, monochrome is the standout trend here, appearing as stripes and standout checks with a nod to the 60's. It’s easy to take on this trend, think classic, while still having fun, start with white a summer fave for everyone and then black out elements to achieve this trend remember to try and keep a balance.

Sportswear – Not simply your gym gear anymore, sportswear is a trend in itself. From hoodies to sweat tops, leggings to harem pants, vest tops to oversized slogan tees, Sportswear is a runway look that has less super fit gym bunny and more 80's college workout. Everyone has the basic of this trend but add a layer of knitwear rather than jersey and push this look, just don't go reaching for head bands just yet

Summer Tailoring  - It’s not just about the pretty tea dress this summer, tailoring comes into play, city shorts, trophy blazers and smart dresses with androgynous cuts. Allow for day-to-day city chic to take control, don't be afraid to shake up those gender forms. The power suit has returned, keep it simple with clean lines with minimal accessories.  If you feel city shorts are a step too much, simply add a trophy blazer or a men's white shirt to get the tailored look instantly .

Benefit's Mark Rogers will also be on hand across the weekend at 'Runway Rules' to talk shoppers through the new season’s must have makeup with live demonstrations. Michelle Nolan of Toni & Guy will take to the catwalk to show the 'Runway Rules', audience how to get the latest looks in hair. Fashion DJ, Alex Donald, a favourite at Dundrum Town Centre events, will once again be on the decks to get the Dundrum Town Centre 'Runway Rules' audience rocking.

Representative Jeanette Jordan of Dundrum Town Centre said today: “every season, it is our aim to provide our customers with a unique fashion experince that will really help Dundrum Town Centre shoppers fine-tune their fashion requirements, and all the while arming you you with key pieces and must haves for the season. We want to make shopping at Dundrum Town Centre  not only a fun, relaxing and enjoyable experience but an informative one too. We have some great treats in store for our shoppers in the shape of Benefit makeup demonstrations, Sean Munsanje hosting the RUNWAY RULES shows and we’ll also have our legendary Dundrum Town Centre goody bags for the first 50 people to take a seat at each RUNWAY RULES show each day!”

I have the official line up so you won't miss anything!

Saturday 6th April

1pm – 1st  'Runway Rules' Show
2pm – Mark Rogers, Benefit, demonstrating Sping Summer 2013 makeup trends
3pm -  2nd 'Runway Rules' Show
4pm – Spring Summer 2013 hair trends demonstration by Michelle Nolan of Toni & Guy
5pm – 3rd 'Runway Rules' Show

Sunday 7th April

1pm – 1st 'Runway Rules' Show
2pm – Mark Rogers, Benefit, Demonstrating Sping Sunner 2013 makeup trends
3pm -  2nd 'Runway Rules' Show
4pm – Spring Summer 2013 hair trends demonstraiton by Michelle Nolan of Toni & Guy
5pm – 3rd 'Runway Rules' Show

I look forward to seeing my fellow fashionistas there! 

xo L

1 comment:

  1. Rules' HQ on level 2 next to House of Fraser. Here, well known radio and TV presenter Sean Munsanje will talk 'Runway Rules' attendees through looks selected by Off the Rails stylist extraordinaire Colm Corrigan. malaysian hair extensions

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